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There is an evident difference in the way parents (older generations) shop for gold jewellery as compared to their  children’s (newer generations) in today’s time. 

 

Unveiling Generational Dynamic of Gold Jewellery Shopping Trends

In the ever-evolving landscape of consumer behaviour, the juxtaposition of old and new generations’ approaches to jewellery shopping is a fascinating study. The interplay between tradition and modernity manifests in the choices individuals make when acquiring the precious jewellery. Let’s understand the dynamics to connect with  the nuances that differentiate  the shopping patterns of the old guard from the tastes of the current contemporary generation.

A latest study by the World Gold Council (WGC), has revealed interesting trends especially the millennials and Gen-z  have been very active in the gold jewellery  investments arena in the last couple of years. This behaviour has expanded due to the availability of information on the importance of gold and its emotional – cultural aspects has helped maintain the motivation to acquire gold jewellery amongst the current generations especially through the ease of purchase that online channels bring. 

It’s crucial to note that the demand for better designs and consumer experience, a growing awareness about hallmarking, better pricing structures and competitive return policies, as well as the introduction of GST and demonetisation, have all accelerated the shift towards chain stores, too.

1. Trust Was Deeply Rooted Among the Old Generation

Across generations, local, trusted jewellers have been a beacon of reliability. For the older generation, trust was cultivated through time-honoured relationships. In contrast, the new generation seeks trust in certified excellence and innovative designs, seamlessly bridging heritage and modernity.

2. Sustainable Sway: Millennials Leading the Charge

In a world increasingly attuned to environmental concerns, the younger generations are wielding their purchasing power to advocate for sustainable and ethical practices in the jewellery industry. 82% of millennials actively seek out brands that prioritise ethical sourcing of materials and environmentally friendly production methods. This stands in stark contrast to the older generation, where only 42% consider sustainability a decisive factor in their purchasing decisions, as per a study done in the  post-pandemic period. 

The evolved eye of the new generation extends beyond aesthetics, with a growing awareness of the impact their choices have on the planet. Millennials and Gen Z are propelling the jewellery industry towards greater accountability and responsibility, gradually. 

3. Sentimental Investments: A Timeless Thread of Tradition

While the motive of acquisition may differ, one aspect unites both generations—the compelling significance of jewellery as a sentimental investment. A comprehensive Post Pandemic study uncovered that a remarkable 92% of respondents from both age groups consider the emotional value of a piece as paramount in their decision-making process.

For the older generation, jewellery embodies a repository of memories, with pieces often passed down through generations. In contrast, the new generation views jewellery as a symbol of self-expression and individuality, style and social symbols stitching their narratives through personalised pieces that connect with their unique life stories and journeys or purposes. 

In Conclusion:

In the vivid  generational preferences on jewellery shopping, one resonating truth rises—Antara Jewellery in Mumbai,  stands as a timeless bridge connecting the conventional and the modern. As we navigate the shifting waves of consumer preferences, we  acknowledge  and understand the importance of embracing both worlds. Through a legacy with the art in craftsmanship and dedication to preserving the sentimental value of jewellery, Antara Jewellery remains a trusted name, walking with generations and featuring  the elegance of timeless

Presenting the most coveted Gold & Diamond Jewellery styles, eyed by every instagram influencer and taking over the social media town.

Instagram has replaced window shopping in the most elaborate way. You can find accessory trends, any fashion alerts and of course anything on Instagram.

While Instagram is helpful to find these trends, it is often hard to go through the massive clutter online. This is why we have put together the top 10 Instagram trends in the gold and diamond jewellery space. Read on to find out –

Rose Gold Cocktail Rings

Why do women love rose gold? It comes closest to ‘pink gold’. Cocktail rings are statement pieces, but when crafted in rose gold, they become more versatile to wear. The soft blush of the rose gold adds subtlety to the bold rings, making them a blind-eye pick for a day-time occasion or an evening traditional event.

 

Diamond & Emerald Stone Weaving

Imagine wearing a necklace woven with diamonds and emerald stones to adorn your neck at a formal evening occasion. This perfect Diamond-Emerald pattern knit together in a symmetrical design as if to resemble a blanket of stars.

 

Mother of Pearl Designs

This trend has picked up during the spring season that was all about pastels and floral designs. But we think this is a classic evergreen trend, a design piece that rarely goes out of style. The green effect blossoms in the mother of pearl designer ring will definitely earn a lot of compliments for you.

 

Meenakari Work

Meenakari has been an art that comes with a legacy, carried forward through the ages. The handwork is truly beautiful in every design, however this year we have seen something new with this art. This contemporary piece named ‘Neelkamal’ from our Mighty Variety Festive Necklace Collection exhibits the most perfect blend of the night into jewellery, making it a trend to follow.

 

Convertible Jewellery

A delightful conversation between the wearer and her heritage – discovering gold and diamond opulence that transcends time. A 2 in 1 convertible hand accessory piece – that turns a bracelet turning into earrings involving incredible craftsmanship work.

 

Stacking and Layering

In today’s day and age – the concept of less is more lies redundant on Instagram. More is always more. More is always going to catch the eye. So go for more – Wear a 3 layered necklace and stack up! Tip – You can do this for bracelets or rings also.

 

Fusion – Jadau X Diamond Designing

Fusion is always tricky, but when done right it is a masterpiece! Just like that the trend of fusion jewellery has been extended to jadau as well. Revamp your look with this style and get on that bandwagon.

 

Wear it to work!

We see so many bloggers/celebrities wearing bling to work. Subtlety infused with design is your mantra to being fashionable at work. Pick these trendy yet classic designs to wear to work and wake up every Monday morning to some bling!

 

 

Mix and Match

Mixing and matching contrasting designs that create a unique look is what the trendsetters are sporting on the internet. The simplest way to do this is to pick bold necklaces with earrings – this adds some edge to the classic look but also embraces elegance at the same time.

 

Intricate Filigree work

Finally, the last but definitely not the least – Filigree work. Filigree work is a delicate design made out of gold that makes it look like a meshed or woven pattern. This work is truly a craft that can be mastered by only some – that’s why it is an eye catcher on the internet.

Conclusion

Instagram has become a global source of inspiration for jewellery enthusiasts. From rose-gold rings to emerald necklaces and pearl adornments, the top 10 trends on this platform offer something for all tastes.

The ever-evolving jewellery world continues to captivate with its creativity and craftsmanship. So, embrace your unique style, experiment with the trends that resonate with you, and shine with the beauty of these Best Gold and Diamond Jewellery in Mumbai. Join us on this dazzling journey through the top 10 jewellery trends on Instagram at www.antarajewellery.com

 

Discover inspiration in the enchanting styles showcased by our beautiful brides who made a statement in Antara’s Bridal Jewellery.

“Planning my wedding look will be super easy” – said no bride ever.

The engagement period for every bride is a mix of moods – heaps of love from the newly formed relationship, frustration from the tiring planning and last but not the least – the overwhelming sensation of making a decision for the perfect wedding look!

Here is a little inspiration for those brides-to-be from our favourite brides of the season, to help them make this decision easier.

Epitome of Elegance

Aishwarya Mohanraj

Every Bride wants her styling efforts to be praised. The choker constantly gains attention in the eyes of others. Our Antara bride Aishwarya knew this and thus chose a Polki Choker Set for her wedding. This unique choker speaks of the enthusiasm of the bride. She added a little flair to this look by pairing it with trendy accessories. Truly Bold and Beautiful in every sense.

 

Sparkling Look

 

Janvi Shah

When it comes to the brides, who seek the regal look, a combination of diamonds and emeralds is the right choice. Tradition with a twist of contemporary is what keeps everyone glued to your attire. Look at our Antara bride Janvi who looks stunning in this Emerald set.

 A Regal Look

 

Hanisi Savla

The exquisite combination of Polki and Gold and gemstones adds the perfect touch of glamour to our bride Hanisi’s look. Polki set in 18kt gold with gemstones highlight the beauty of the bride along with its matching outfit. Truly a Regal look!

The Ethnic Beauty

 

Disha Gada

Inspired by the Royal Indian look, our Antara bride Disha looks like a Rani on her auspicious wedding day. She is wearing a handmade Kundan set with semi-precious gemstones and Bikaneri Meenakari (enamel) which gives a traditional and an adorable look. Jewellery like these are made by 4 – 5 expert karigars from all over India and take more than 2000 man hours to bring it to life!

Discover the latest trends in Antara’s exquisite bridal jewellery designs

Unveil the epitome of elegance at Antara, where the best bridal jewellery designs in Mumbai come to life. Our curated collection caters to diverse tastes, embracing traditional designs that resonate with classic aesthetics and contemporary pieces for those with a modern flair. Each masterpiece is crafted to enhance the radiance of every bride, creating a unique and memorable wedding ensemble.

Conclusion

As we reflect on the journey through the enchanting styles of our cherished brides and the exquisite bridal jewellery designs they wore, it becomes clear that at Antara, we’re not just crafting jewellery; we’re weaving dreams. Our commitment to timeless elegance, intricate craftsmanship, and a blend of tradition with contemporary aesthetics ensures that every bride finds her perfect statement piece. Explore the magic of Antara’s bridal jewellery, where each design tells a story and becomes an integral part of the bride’s timeless tale.