Festivals in India, brings with it a sense of joy and new beginnings. Among the cherished traditions of this festive season is the act of investing in gold jewellery. Gold during festivities signifies more than just ornamentation; it is believed to usher in prosperity.


  1. Prioritize Purity: In Mumbai, India, gold jewellery is available in various purities, primarily 18K, 22K and 24K. Make your choice wisely – 18K offers resilience, 22K offers durability, while 24K is exceptionally pure but softer. Opt for the purity that suits your lifestyle.
  2. Trust in Hallmarks: Always look for the hallmark on your gold jewelry. In India, the Bureau of Indian Standards (BIS) hallmark is the gold standard, certifying purity and authenticity.
  3. Stay Informed: Gold prices can fluctuate, so it’s essential to keep an eye on the market. Staying informed about current rates ensures that you pay a fair price for your chosen piece. Antara gives daily gold rates in leading newspapers and on the website.
  4. Budget Wisely: Determine your budget in advance. Having a clear budget allows you to explore designs and price points that align with your financial goals.
  5. Certifications for Diamonds: When purchasing diamond-studded jewelry, insist on diamond certificates. Reputable gold and diamond jewellers provide these certificates, detailing the cut, clarity, color, and carat weight of the diamonds.
  6. Beware of Marketing Gimmicks: Keep in mind that there are no free lunches. Offers often aim at increasing the price while adding minimal intrinsic value to the product. Prioritize quality and purity over discounts and low prices.

  7. Don’t Rush: Avoid making impulsive decisions. Take your time to explore designs, visit multiple stores, and check designs online on Instagram before making a decision.
  8. Quality Over Price: Never compromise on quality or craftsmanship to save money. High-quality jewelry ensures longevity and value retention.
  9. After-Sales Support: Inquire about after-sales services, such as repair and maintenance. A reputable jeweller should offer these services to help you maintain your cherished gold and diamond jewellery.

  1. Don’t Overlook Return Policies: Familiarize yourself with the jeweler’s return and exchange policies, especially when buying gifts or special-occasion jewelry.
  2. Resist High-Pressure Sales Tactics: Some salespeople may employ aggressive tactics. Stay firm and make decisions at your own pace. A reputable jeweller respects your choices. At Antara Jewellery, we provide our customers with ample time to decide.

    Buying the finest jewellery during festivals transcends mere adornment; it is a cultural and emotional investment. By adhering to these do’s and don’ts, you can ensure a rewarding and enjoyable jewellery shopping experience that aligns with your preferences and values, all while celebrating the spirit of festivals.


There is an evident difference in the way parents shop for jewellery as compared to their children in today’s time. Here is how every parent shops v/s how we shop for jewellery broken down step by step from display to purchase – because its all in the details.


Every child has heard their parents ask jewellers a list of standard questions as if they have memorised them for an interview to be asked to a candidate.

1. “In the same gold weight can we get something that looks heavier? ”

2. “What is the cut, carat and clarity of these diamonds? ”

3. “Can you share a break up of the costing? ”

Some of these questions alienate us from the vast world of jewellery specifications. We steer away from our parents while they play Q & A with the jeweller and our eyes begin to wonder around the glass showcases.

We get lost in looking at different designs and observe the different colours. Obviously we have done our research like every other milennial from our most valuable source – Instagram.

Soon after we scan through the collection, we ask just one simple question –

“Do you have something like this” *Showing a screenshot of this trendy piece you saw on Instagram a few days back*

“Eyes on the prize”


Once our parents shortlist a few options that justify the quality and price to the best of their understanding. They begin trying everything on, one by one.

As they look into the mirror admiring the beauty of the piece on them, they will ask us nearly a 100 times how it looks. Our answer would be –

Its nice ..x100 (for nearly all the pieces they choose)

Frowning at us as if we arent giving our honest opinion they start clicking pictures and sending it on the family group on Whatsapp to get a consensus on what the entire family thinks.

50 notifications of “Sundar”, “Wow”, “Kaha se hai” and a 1000 emojis later – they evaluate the answers of the entire family and finally if we are lucky they have a clear winner!

Us, no we knew what we wanted from the beginning. We know whats trending, what style usually suits us and what budget we are looking at. If we find a piece that combines all these 3 in a beautifully crafted design – we take it home.

“Real quick”


Once the purchase is made – Our parents will pester us throughout the car ride home saying –

“Beta, are you sure that piece looked good, I made the right decision right, you don’t think any of the other pieces were better than this right?”

Once we have reassured them and cleared all doubts, we register a mental note to compliment them when they wear it for the first time to reinforce this.

On the other hand, once we have made the purchase we don’t look back, we know we have made the right choice – the only question we have in mind is:

“Now…when can I wear this the earliest? I cant wait for all those compliments and likes on Instagram”

“The End”


Instagram has replaced window shopping in the most elaborate way. Find any trend, any fashion alert and of course anything on Instagram.

While Instagram is helpful to find these trends, it is often hard to go through the massive clutter online. This is why we have put together the top 10 Instagram trends in the gold and diamond jewellery space. Read on to find out –

Rose Gold Cocktail Rings

Why do women love rose gold? It comes closest to ‘pink gold’. Cocktail rings are statement pieces, but when crafted in rose gold, they become more versatile to wear. The soft blush of the rose gold adds subtlety to the bold rings to make them a go to piece for any occasion.


Diamond & Emerald Stone Weaving

Imagine wearing a necklace weaved in diamonds and emerald stones to adorn your neck at a formal evening occasion. This pattern is knitted together in a symmetrical design as if to resemble a blanket of stars.


Mother of Pearl Designs

This trend has picked up during the spring season that was all about pastels and floral designs. But we think this is an evergreen and classic trend, one that rarely goes out of style. The green effect blossoms in mother of pearl will definitely earn a lot of compliments for you.


Meenakari Work

Meenakari has been an art that has been carried forward through the ages. The handiwork is truly beautiful in every design, however this year we have seen something new with this art. This contemporary piece named ‘Neelkamal’ from our Mighty Variety Festive Collection exhibits the most perfect blend of the night into jewellery, making it a trend to follow.


Convertible Jewellery

A delightful conversation between the wearer and her heritage – discovering gold and diamond opulence that transcends time. A 2 in 1 convertible piece – bracelet turning into earrings involving an incredible craftmanship work.


Stacking and Layering

In today’s day and age – the concept of less is more lies redundant on Instagram. More is always more. More is always going to catch the eye. So go for more – Wear a 3 layered necklace and stack up! Tip – You can do this for bracelets or rings also.


Fusion – Jadau X Diamond Designing

Fusion is always tricky, but when done right it is a masterpiece! Just like that the trend of fusion jewellery has been extended to jadau as well. Revamp your look with this style and get on that band wagon.

Wear it to work!

We see so many bloggers/celebrities wearing bling to work. Subtlety infused with design is your mantra to being fashionable at work. Pick these trendy yet classic designs to wear to work and wake up every Monday morning to some bling!



Mix and Match

Mixing and matching contrasting designs that create a unique look is what the trendsetters are sporting on the internet. The simplest way to do this is to pick bold necklaces with its earrings – this adds some edge to the classic look but also embraces elegance at the same time.


Intricate Filigree work

Finally, the last but definitely not the least – Filigree work. Filigree work is a delicate design made out of gold that makes it look like a meshed or woven pattern. This work is truly a craft that can be mastered by only some – that’s why it is an eye catcher on the internet.


“Planning my wedding look will be super easy” – said no bride ever.

The engagement period for every bride is a mix of moods – heaps of love from the newly formed relationship, frustration from the tiring planning and last but not the least – the overwhelming sensation of making a decision for the perfect wedding look!

Here is a little inspiration for those brides-to-be from our favourite brides of the season, to help them make this decision easier.

Epitome of Elegance

Aishwarya Mohanraj

Every Bride wants her styling efforts to be praised. The choker constantly gains attention in the eyes of others. Our Antara bride Aishwarya knew this and thus choose a Polki Choker Set for her wedding. This unique choker speaks of the enthusiasm of the bride. She added a little flair to this look by pairing it with trendy accessories. Truly Bold and Beautiful in every sense.


Sparkling Look

Janvi Shah

When it comes to the brides, who seek the regal look, a combination of diamonds and emeralds is the right choice. Tradition with a twist of contemporary is what keeps everyone glued to your attire. Look at our Antara bride Janvi who looks stunning in this Emerald set.


A Regal Look

Hanisi Savla

The exquisite combination of Polki and Gold and gemstones adds the perfect touch of glamour to our bride Hanisi’s look. Polki set in 18kt gold with gemstones highlight the beauty of the bride along with its matching outfit. Truly a Regal look!


The Ethnic Beauty

Disha Gada

Inspired by the Royal Indian look, our Antara bride Disha looks like a Rani on her auspicious wedding day. She is wearing a handmade Kundan set with semi-precious gemstones and Bikaneri Meenakari (enamel) which gives a traditional and an adorable look. Jewellery like these are made by 4 – 5 expert karigars from all over India and take more than 2000 man hours to bring it to life!