Festivals in India, brings with it a sense of joy and new beginnings. Among the cherished traditions of this festive season is the act of investing in gold jewellery. Gold during festivities signifies more than just ornamentation; it is believed to usher in prosperity.
- Prioritize Purity: In Mumbai, India, gold jewellery is available in various purities, primarily 18K, 22K and 24K. Make your choice wisely – 18K offers resilience, 22K offers durability, while 24K is exceptionally pure but softer. Opt for the purity that suits your lifestyle.
- Trust in Hallmarks: Always look for the hallmark on your gold jewelry. In India, the Bureau of Indian Standards (BIS) hallmark is the gold standard, certifying purity and authenticity.
- Stay Informed: Gold prices can fluctuate, so it’s essential to keep an eye on the market. Staying informed about current rates ensures that you pay a fair price for your chosen piece. Antara gives daily gold rates in leading newspapers and on the website.
- Budget Wisely: Determine your budget in advance. Having a clear budget allows you to explore designs and price points that align with your financial goals.
- Certifications for Diamonds: When purchasing diamond-studded jewelry, insist on diamond certificates. Reputable gold and diamond jewellers provide these certificates, detailing the cut, clarity, color, and carat weight of the diamonds.
- Beware of Marketing Gimmicks: Keep in mind that there are no free lunches. Offers often aim at increasing the price while adding minimal intrinsic value to the product. Prioritize quality and purity over discounts and low prices.
- Don’t Rush: Avoid making impulsive decisions. Take your time to explore designs, visit multiple stores, and check designs online on Instagram before making a decision.
- Quality Over Price: Never compromise on quality or craftsmanship to save money. High-quality jewelry ensures longevity and value retention.
- After-Sales Support: Inquire about after-sales services, such as repair and maintenance. A reputable jeweller should offer these services to help you maintain your cherished gold and diamond jewellery.
- Don’t Overlook Return Policies: Familiarize yourself with the jeweler’s return and exchange policies, especially when buying gifts or special-occasion jewelry.
- Resist High-Pressure Sales Tactics: Some salespeople may employ aggressive tactics. Stay firm and make decisions at your own pace. A reputable jeweller respects your choices. At Antara Jewellery, we provide our customers with ample time to decide.
Buying the finest jewellery during festivals transcends mere adornment; it is a cultural and emotional investment. By adhering to these do’s and don’ts, you can ensure a rewarding and enjoyable jewellery shopping experience that aligns with your preferences and values, all while celebrating the spirit of festivals.